Book of the Month
Creative Lead & Manager of Brand Strategy
ORGANIC SOCIAL
I transformed Book of the Month’s organic social accounts from the go-to “book cover against beautiful scenery” to quirky, relatable book memes. The audience took to it — the account increased followers by 200k in 4 months.
BOOK ANNOUNCEMENTS
During my time in this role, I delivered all new assets for monthly book releases, including photoshoots, book summaries, and paid and organic social. As the creative lead, I improved turnaround time by 50% by implementing an agile workflow.
GIFTING CAMPAIGNS
I developed strategy and delivered creative for a winter gifting holiday campaign that increased conversions 50% yoy.
